One inbox · One AI agent · One CRM

One shared inbox, AI agent and CRM for every customer conversation

Nawa connects WhatsApp, Instagram, Messenger, TikTok, email and SMS to one shared team inbox. AI Auto-Pilot answers from your own knowledge around the clock and hands over to the right person when it is unsure. Every chat becomes a contact you can follow, grow and measure.

  • Arabic and English, right-to-left ready
  • Web, iOS and Android apps
  • Every space fully isolated

Every channel in front of you, in one CRM

Instead of jumping between platforms and following chats in several windows, Nawa gives you one customer relationship management view to follow every customer conversation and organize your team's work, simply and flexibly.

SMS through Twilio, Vonage, MessageBird, Telnyx, your own provider, or an Android phone used as a SIM gateway.

Why Nawa

Your customers write on every channel. Your team shouldn't have to chase them across apps.

Chats scattered across apps

WhatsApp on one phone, Instagram DMs on another, emails in a third place, and nothing in one view.

Nobody knows who answered

Two people reply to the same customer, or nobody does.

Slow replies after hours

Customers write in the evening and wait until the next morning.

No record of what works

There is no history of leads, campaigns or customer satisfaction.

With Nawa

Every message, on every channel, answered fast by the right person or by AI, and measured.

  • Every channel connected to one team inbox
  • Each chat routed to the right employee
  • AI Auto-Pilot answers from your own knowledge
  • Every conversation becomes a contact with a stage, tags and reports

The platform

Four pillars, one platform

Everything you need to manage customer communication with more clarity, inside one Nawa space.

01

Unified inbox

Every channel in one place

A real-time team inbox on desktop and mobile, with media, voice notes, templates and the full history of every customer.

  • 7+ channel types
  • Real-time inbox
  • Mobile chat
  • Viewing and typing indicators
  • Internal comments
02

AI Auto-Pilot

Answers 24/7 in your voice

An AI agent that replies from your own knowledge, learns from your team and hands over when it is unsure.

  • Choice of AI engine
  • Knowledge sources
  • AI memory
  • Human hand-over
  • Copilot suggestions
03

Grow and retain

Campaigns and a CRM that fills itself

Every chat becomes a contact with its source, stage and tags, ready for your next campaign.

  • Broadcasts
  • Segments
  • Lifecycle stages
  • Ad attribution
  • Payment links
  • CSAT surveys
04

Run the team

Know who did what

Assign chats, organise teams, control access and see how every person performs.

  • Assignment
  • Teams
  • Roles
  • Live sign-out
  • 13 reports
  • Leaderboard

Inbox and automation

Never miss a conversation, never waste time on repeat tasks

Never miss an important conversation with Nawa customer service software

Bring customer messages and comments into one view inside your CRM, and follow every conversation easily instead of jumping between platforms.

  • Follow conversations from one unified view
  • See the status of every conversation at a glance
  • Less switching between platforms
  • Fewer missed customer messages

Every conversation in its place, and every customer gets your attention.

Turn routine customer service tasks into automatic steps

Save your team time by organizing conversations and routing them to the right person, and use saved replies to answer customers faster.

  • Route conversations to the right team members
  • Share out responsibilities in a more organized way
  • Tag conversations so they are easy to follow
  • Answer faster with saved replies

Less time organizing tasks, more time for your customers.

How it works

Go live in one sitting

From sign-up to your first AI-answered message, without a long setup project.

  1. 1

    Create your space

    Sign up and create your business space in the same step.

  2. 2

    Connect your channels

    Add WhatsApp, Instagram, Messenger, email or SMS from the channel catalogue.

  3. 3

    Invite your team

    Invite employees, set roles and restrictions, and group them into teams.

  4. 4

    Switch on Auto-Pilot

    Add your files, website and FAQs, test the agent, then switch it on.

A conversation in Nawa

From the first message to a five-star rating

This is what happens when a customer writes to your business.

  1. 1

    A customer writes

    On any channel. Nawa creates or matches the contact and records the ad that brought them.

  2. 2

    Auto-Pilot answers

    It replies from your knowledge, or hands over to a person when it is unsure.

  3. 3

    The right person takes over

    The chat is assigned, and teammates see who is viewing and typing.

  4. 4

    Your team closes the sale

    Reply with snippets, templates, media or a payment link, and leave internal comments.

  5. 5

    The customer rates the chat

    A satisfaction survey goes out when the chat closes, and the rating is credited to that employee.

AI Auto-Pilot

An AI agent that answers like your best employee

Auto-Pilot replies to customers day and night from your own knowledge, in Arabic or English, and knows when to call a person.

Your voice

Set the agent's name, tone, instructions and reply length for each space.

Your knowledge

Upload files and add website links and FAQ lists for the AI to answer from.

AI memory

Approved answers learned from your team's corrections and from closed chats.

Human hand-over

Below the confidence threshold you set, the chat goes to a person automatically.

Copilot in the chat

Your employee can ask the knowledge base or take a suggested reply.

Test before going live

Try an agent from the dashboard, limit it to chosen channels and set a reply delay.

Choose the engine for each agent

  • OpenAI
  • Anthropic Claude
  • Google Gemini
  • DeepSeek
  • Nawa knowledge engine (RAG)
  • Meta Business Agent
  • Your own webhook

Conversation rules built in

  • Reads the whole conversation before replying
  • Answers follow-up questions on the latest subject
  • Never repeats itself
  • Answers several waiting messages in one connected reply
  • Greets only at the start
  • Understands shared location pins

Everything included

13 feature areas, one space

Every line below is a capability in the product today.

Channels

  • WhatsApp Business Platform, Messenger, Instagram and TikTok
  • Email over SMTP / IMAP and SMS through major providers
  • Google Messages and Google Business Profile

Shared team inbox

  • Text, media, voice notes, emoji, GIFs and link previews
  • Sent, delivered and read status with unread counters
  • Filter builder, status tabs and custom inboxes

Assignment and teams

  • Assign chats with full assignment history
  • Teams and team workflows for routing
  • Unassigned queue with live alerts

AI agents

  • Auto-Pilot with a configurable reply delay
  • Separate agents for WhatsApp and social channels
  • Meta Business Agent management

Contacts and CRM

  • Full contact profiles and custom table columns
  • Bulk import and export, tags, segments and saved filters
  • Duplicate detection with one-click merge

Customer lifecycle

  • Custom stages on a drag-and-drop board
  • Lost stages, a default stage and stage counts
  • Change a stage from the chat header

Broadcasts and campaigns

  • Approved WhatsApp templates with variables
  • Target a segment, send a test, schedule or save a draft
  • Delivery status, errors and retries per recipient

Productivity tools

  • Snippets with categories, media and variables
  • Media storage with shareable links
  • Answer Instagram post comments from the dashboard

Customer satisfaction

  • 1 to 5 survey when a chat closes, in Arabic or English
  • Ratings credited to the employee who handled the chat
  • Statistics per space and per employee

Payments

  • Create a payment link inside the chat
  • Payment confirmations
  • Payment reports per space

Reports and analytics

  • A home dashboard for the whole space
  • Reports on conversations, responses, resolutions, campaigns and more
  • Filter by date, channel and employee

Team, roles and security

  • Create, read, update and delete rights per module
  • Instant sign-out on deactivation or password change
  • Web, mobile and in-app notifications

Spaces and administration

  • Sign up and create a space in one step
  • Each space fully isolated from the others
  • One login for many spaces, with a space switcher

Ready to answer every customer, on every channel?

Tell us about your business and we will help you set up your Nawa space.

Industries

Built for the way Gulf businesses work

Nawa adapts to how each industry talks to its customers.

Take orders on WhatsApp, from browsing to tracking

The WhatsApp commerce assistant runs a guided ordering flow and replies in Arabic, English or Russian, detected automatically.

  • Product catalogue and multi-product messages
  • Delivery location and delivery time
  • Promo codes, payment method and payment link
  • Order confirmation and tracking by order number

How it runs

  1. 1Browse products
  2. 2Share location
  3. 3Pick a delivery time
  4. 4Pay by link
  5. 5Track the order

Security and reliability

Built for teams, safe for every space

The platform qualities that come with every Nawa space.

Isolated spaces

Each space's contacts, chats, AI and settings are kept apart. Presence and typing never cross spaces.

Real-time everywhere

Messages, statuses, assignments and presence update live.

Instant account control

Deactivate someone or change a password and they are signed out of every device at once. Permissions refresh live.

Roles per module

Decide who can create, read, update or delete in each part of Nawa.

Arabic and English

Bilingual throughout and right-to-left ready, from the dashboard to AI replies and surveys.

Web, iOS and Android

Work from the web dashboard or the Nawa mobile app, with media stored in the cloud and shareable links.

Mobile app

Your inbox in your pocket, on iOS and Android

The Nawa app keeps your team answering customers away from the desk, with the same inbox, contacts and AI as the dashboard.

  • Real-time chats from every channel
  • Push notifications for new and assigned chats
  • See who is viewing and typing
  • Reply with snippets, media and voice notes
  • Instant sign-out when an account is deactivated

Chats

New chat assigned to youNoura · WhatsApp
  • NNouranowIs size M available?
  • FFahad2mThursday evening works
  • MMariam9mThank you!
  • HHessa1hDo you ship to Riyadh?

Pricing

Choose the right plan for your team

Plans that help you organize customer conversations and make your team more efficient with a customer relationship management platform, sized to your needs and the way you work.

Nawa Basic

Free

For small teams moving customer chats into one shared inbox.

  • Shared team inbox
  • Connect your core channels
  • Contacts, tags and lifecycle stages
  • Desktop and mobile web

Nawa Growth

Coming soon

For teams that want AI answers, campaigns and reports.

  • Everything in Basic
  • AI Auto-Pilot with your knowledge sources
  • Broadcasts and WhatsApp templates
  • Snippets, payment links and CSAT surveys
  • Reports on response and resolution times

Nawa Enterprise

Custom pricing

For agencies and businesses running many spaces.

  • Everything in Growth
  • Many spaces under one login
  • Choice of AI engine or your own webhook
  • Data import tailored to your needs
  • Advanced roles and restrictions
  • Onboarding and dedicated support

FAQ

Common questions

Can't find your answer? Our team is happy to help.

Still have a question?

Contact us
Which channels can I connect?

WhatsApp Business Platform, Instagram, Facebook Messenger, TikTok, email over SMTP / IMAP, and SMS through Twilio, Vonage, MessageBird, Telnyx, your own provider or an Android phone. Google Messages and Google Business Profile are supported too.

Does the AI reply in Arabic?

Yes. Nawa works in Arabic and English throughout, including AI replies, surveys and WhatsApp flows. The WhatsApp ordering flow also supports Russian.

What happens when the AI doesn't know the answer?

You set a confidence threshold. When Auto-Pilot is unsure, it hands the chat to a person automatically. Your team's corrections become approved answers in the AI memory.

Which AI engine does Nawa use?

You choose for each agent: OpenAI, Anthropic Claude, Google Gemini, DeepSeek, Nawa's own knowledge (RAG) engine, Meta Business Agent, or your own webhook.

Can several employees answer the same channels?

Yes. Your whole team works from one shared inbox for every connected channel. Chats are assigned to people, and everyone sees who is viewing and typing, so two people never answer the same customer.

Is our data kept separate from other businesses?

Yes. Each space has its own channels, team, AI agent, data and settings, fully isolated from other spaces.

Can I manage several businesses or clients?

Yes. One login can reach many spaces through the space switcher, and operator access is recorded per space.

Does Nawa work on mobile?

Yes. Nawa has mobile apps for iOS and Android, and works in the browser on desktop and mobile, with push notifications.

How long does it take to go live?

You can go live in one sitting: create your space, connect your channels, invite your team, then add your knowledge and switch on Auto-Pilot.

Contact us

Let's connect

Have questions about Nawa or about customer relationship management software? Send us a message and our team will be happy to help.

Prefer to message us?

Reach our team directly on your favourite channel.